About Us

Established in 1997

Since 1997, Blissful Vegetarian has been dedicated to bringing quality vegetarian and vegan food products to customers throughout New Zealand.

As a trusted importer and distributor, we carefully source a wide range of frozen, chilled, dried, and grocery products from reputable manufacturers, offering delicious and convenient plant-based choices for families, restaurants, retailers, and food service businesses.

In addition to wholesale distribution, we proudly operate two retail stores in Auckland, serving our local community with a diverse selection of vegetarian and vegan products.

Whether you're looking for everyday groceries, specialty ingredients, or award-winning plant-based products, we're here to help.

Visit us at our two Auckland locations:

📍 Howick Store

📍 Mt Albert Store

Thank you for choosing Blissful Vegetarian. We look forward to serving you and sharing the goodness of plant-based living.


We welcome you to visit our two retail stores located in Howick and Mount Albert, Auckland.